SEO Initial idea 1

 

Search engine optimization

Utilizing web crawlers, search engines comb through billions of pages. Crawlers, often known as spiders or bots, search the web for new pages by clicking links. Then, an index is created from which search engines can retrieve these pages to return results. When performing SEO, it's essential to comprehend how search engines work.

To enhance user experience, search engines frequently modify their algorithms the programs that rank the results. They want to provide users with the finest response possible by comprehending how they search. This means providing the most pertinent and excellent pages the utmost consideration.

Most search engines operate in three main steps.

• Crawling 
• Indexing
• Ranking 

Crawling

Spiders, bots, and crawlers are computer programmes that search engines use to crawl the internet. They might do this every few days, so the content on your website might be outdated until they crawl it again.

Indexing

Through "keywords," the search engine will attempt to comprehend and classify the information on a web page. The search engine will understand your content better if you use proper SEO practises, which will help you rank for the relevant search terms.

Ranking

A variety of criteria are used to rank search results. These could include speed, linkages and keyword density. The search engine usually gives the user the most pertinent results available.

ref

Land, A.T.A.S.E. and Search Engine Land (2022) What is SEO / search engine optimization?, Search Engine Land. Available at: https://searchengineland.com/guide/what-is-seo (Accessed: October 30, 2022).

How search engines work - digital marketing lesson - DMI (no date) Digital Marketing Institute. Available at: https://digitalmarketinginstitute.com/resources/lessons/seo-setup_how-search-engines-work_pfwa#:~:text=Three%20steps,crawling%2C%20indexing%2C%20and%20ranking (Accessed: October 30, 2022).